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Government and regional airline sign agreement to promote Country Brand

By Orpan - 06/12/2017
Government and regional airline sign agreement to promote Country Brand

The promotion of Bolivia as a tourist destination and the international positioning of the new Country Brand are the two main objectives of the recently signed agreement between the Ministry of Communication and the airline Amaszonas.

Under the agreement, purposedly signed in the Salar de Uyuni, the Ministry of Communication is committed to coordinate a joint work plan with Amaszonas for the dissemination of tourism, cultural products, destinations and investment opportunities. Meanwhile, the airline will contribute to the positioning of the Country Brand through brochures, magazines and other materials distributed in offices, airports and airplanes. On October 12 Bolivia lunched the new Country Brand "Bolivia, Corazón del Sur" (Bolivia, Heart of the South), which seeks to project the image of the country and boost its reputation before the world. "We are going to make every effort to make our homeland known in the world, so that tourists visit Uyun and other wonderful places of Bolivia", said the CEO of the company, Luis Sergio de Urioste. Located in Potosí, southwest Bolivia, the Salar de Uyuni is the world's largest salt flat at 10,582 square kilometers and a major tourist spot in South America.

Amaszonas, headquartered in La Paz, operates scheduled and chartered short-haul passenger flights throughout the northern and northeastern regions of the country as well as to neighboring Chile, Paraguay and Peru.  

By Orpan - 06/12/2017
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ORPAN was established in 1955 by brothers Joaquin Soruco (1908 – 1984) and Gonzalo Soruco (1910 – 1994). It was one of the first specialized law firms in patent and trademark matters in Bolivia.

The daughter of co-founder Joaquín Soruco, Mrs. Pilar Soruco, took over the direction of ORPAN in 1986.

At present, Mrs. Soruco is the main partner of ORPAN, working with a specialized team of more than 20 attorneys, assistants and paralegals. Among them is Mr. Wolfgang Ohnes, who previously was National Director of the Bolivian Patent and Trademarks Office and practitioner in the private sector since year 2000 in local and regional IP law firms.