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Tarija has a new trademark and renewed opportunities

By Orpan - 26/02/2018
Tarija has a new trademark and renewed opportunities

Agricultural and food producers from the Tarija department have a new trademark to promote their products: Tarija, Aromas y Sabores (TAS) was awarded by the Bolivian IP Office (Senapi) to distinguish all products from that region both in national and international markets.

Located in south-eastern Bolivia bordering with Argentina to the south and Paraguay to the east, Tarija is well-known for its strong agricultural economy, specially its wine industry, as its land and climate is ideal for grape and wine production.

Tarija, Aromas y Sabores (TAS), which refers to the fragrance and flavors of its varied food products, will likely contribute to strengthen the department´s reputation as one of the key agricultural bulwarks of Bolivia, expand its sales and increase the work for developing high quality, healthy and organic products.

Also, according to local authorities interviewed by newspaper El Deber, new business opportunities related to tourism can also come up with the new trademark. 

By Orpan - 26/02/2018
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ORPAN was established in 1955 by brothers Joaquin Soruco (1908 – 1984) and Gonzalo Soruco (1910 – 1994). It was one of the first specialized law firms in patent and trademark matters in Bolivia.

The daughter of co-founder Joaquín Soruco, Mrs. Pilar Soruco, took over the direction of ORPAN in 1986.

At present, Mrs. Soruco is the main partner of ORPAN, working with a specialized team of more than 20 attorneys, assistants and paralegals. Among them is Mr. Wolfgang Ohnes, who previously was National Director of the Bolivian Patent and Trademarks Office and practitioner in the private sector since year 2000 in local and regional IP law firms.