Your Gate to Latin American IP

Colombian model warned for promoting COVID-19 treatment

By Vera Abogados - 12/02/2021

The Superintendency of Industry and Commerce (SIC) of Colombia, in its role as national authority for consumer protection, ordered model and DJ Natalia París Gaviria to immediately stop the promotion of chlorine dioxide products as a method to prevent COVID-19.

In previous ocasiones the SIC has issued warning letters regarding the promotion and commercialization of chlorine dioxide products for prevention and treatment of the novel coronavirus disease 2019, warning consumers not to purchase or drink chlorine dioxide products sold as medical treatments, as there is no scientific evidence supporting their safety or effectiveness and they pose significant risks to patient health.

Despite this warnings, chlorine dioxide products are being promoted with misleading claims that they are safe and effective for the treatment of COVID-19, such was the case with Natalia París Gaviria through her social network accounts.

The Pan American Health Organization (PAHO) has also issued a warning against the use of chlorine products as treatments for COVID-19. “PAHO does not recommend oral or parenteral use of chlorine dioxide or sodium chlorite-based products for patients with suspected or diagnosed COVID-19 or for anyone else. There is no evidence of their effectiveness and the ingestion or inhalation of such products could cause serious adverse effects,” the document said.

PAHO recommends that the population should avoid consuming products containing chlorine dioxide or related substances (sodium hypochlorite, bleach, etc.) and that all marketing of such products for therapeutic purposes should be reported to the authorities.
Since the beginning of the COVID-19 pandemic this year, “numerous products containing chlorine dioxide or its derivatives have been marketed alone or in combination with other products, with false claims that they can cure COVID-19 and other associated ailments," PAHO said in the document. 

By Vera Abogados - 12/02/2021
Subscribe to the Newsletter

Vera Abogados Asociados

VERA ABOGADOS ASOCIADOS S.A.-, is a Colombian law firm with specialized lawyers, Founded more than 40 years ago, by Jorge E. Vera Vargas, Doctor in Law and Political Sciences of the La Gran Colombia University in Bogota D.C., Colombia. At present, with principal offices in the city of Bogota D.C., and offices in the cities of Cali, Medellin, Barranquilla, at national level, and at an international level in Ecuador and Panama.

The Firm is today a reference in the Andean Community, and it makes part of important international affiliations such as PRAGMA, EEIG. International Network of Law Firm, The International Trademark Association (INTA), Asociación Interamericana de Propiedad Industrial (ASIPI), Associação Brasileira da Propriedade Intelectual (ABPI), and the Chamber of Industrial Property Agents of the Republic of Argentina(CAPIRA).
 
VERA ABOGADOS ASOCIADOS S.A. offers professional services to prestigious Colombian and foreign companies in the following juridical areas: Industrial property, Trademarks, Patents, Copyrights, New Technologies, Disloyal Competition, Commercial Practices, Sanitary Rights, Community Right, Administrative law, Tax Law, Corporate Right and Foreign Investment and Business Rights.
 
The Firm offers of equal way a service of integral consultancy in Foreign Commerce, Business administration, Finance and Accountancy. The team is made up of specialized lawyers in each of the workspaces and expert multilingual professionals (Spanish, English and French) that respond with efficiency and competitiveness to the needs and demands of our customers around the world.