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Food company Harinera del Valle protects its trademark Natura

By Vera Abogados - 13/09/2017
Food company Harinera del Valle protects its trademark Natura

Intercontinental Great Brands LLC applied to register the trademark Back to Nature Since 1960, to identify products in classes 29, 30 and 32 of the International Nice Classification: meat, fish, poultry, fruits, vegetables, eggs, spices, sugar, confectionery, coffee, tea, beer, non-alcoholic beverages and juices, among others.

Harinera del Valle, one of the main food producers in Colombia, opposed the application stating that it infringed one of its trademarks, butter Natura. According to Harinera del Valle, Back to Nature Since 1960 partially reproduced the name of Natura while also having graphic similarities because of the use of the figure of a leaf. The food company also argued that Natura was already recognized as a notorious mark in several Nice classes, including 29, 30 and 32.

The Superintendency of Industry and Commerce (SIC) finally denied the trademark application in order to avoid an unfair advantage of the prestige of Natura, highlighting and acknowledging on its ruling the trademark´s notoriety.

By Vera Abogados - 13/09/2017
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Vera Abogados Asociados

VERA ABOGADOS ASOCIADOS S.A.-, is a Colombian law firm with specialized lawyers, Founded more than 40 years ago, by Jorge E. Vera Vargas, Doctor in Law and Political Sciences of the La Gran Colombia University in Bogota D.C., Colombia. At present, with principal offices in the city of Bogota D.C., and offices in the cities of Cali, Medellin, Barranquilla, at national level, and at an international level in Ecuador and Panama.

The Firm is today a reference in the Andean Community, and it makes part of important international affiliations such as PRAGMA, EEIG. International Network of Law Firm, The International Trademark Association (INTA), Asociación Interamericana de Propiedad Industrial (ASIPI), Associação Brasileira da Propriedade Intelectual (ABPI), and the Chamber of Industrial Property Agents of the Republic of Argentina(CAPIRA).
 
VERA ABOGADOS ASOCIADOS S.A. offers professional services to prestigious Colombian and foreign companies in the following juridical areas: Industrial property, Trademarks, Patents, Copyrights, New Technologies, Disloyal Competition, Commercial Practices, Sanitary Rights, Community Right, Administrative law, Tax Law, Corporate Right and Foreign Investment and Business Rights.
 
The Firm offers of equal way a service of integral consultancy in Foreign Commerce, Business administration, Finance and Accountancy. The team is made up of specialized lawyers in each of the workspaces and expert multilingual professionals (Spanish, English and French) that respond with efficiency and competitiveness to the needs and demands of our customers around the world.