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There is no resemblance between Wanama and Joe Banana

By Vera Abogados - 31/05/2021

The Administrative Litigation Chamber of Colombia decided on a nullity claim regarding the registration by the Superintendency of Industry and Commerce (SIC) of the trademark Wanama to name products of class 9 of the International Classification of Nice: mainly apparatus and instruments for scientific or research purposes, audiovisual and information technology equipment, as well as safety and life-saving equipment. The plaintiff claimed that Wanama fully reproduced the previously registered trademark Joe Banana.

In successive decisions the SIC pointed out that both trademarks could coexist in the market as both have distinctive elements. The Administrative Litigation Chamber reaffirmed such sentence arguing that Wanama and Joe Banana don’t have orthographic, phonetic or ideological similarity since they are perceived differently by the consumer and generate different sounds when pronounced.

By Vera Abogados - 31/05/2021
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Vera Abogados Asociados

VERA ABOGADOS ASOCIADOS S.A.-, is a Colombian law firm with specialized lawyers, Founded more than 40 years ago, by Jorge E. Vera Vargas, Doctor in Law and Political Sciences of the La Gran Colombia University in Bogota D.C., Colombia. At present, with principal offices in the city of Bogota D.C., and offices in the cities of Cali, Medellin, Barranquilla, at national level, and at an international level in Ecuador and Panama.

The Firm is today a reference in the Andean Community, and it makes part of important international affiliations such as PRAGMA, EEIG. International Network of Law Firm, The International Trademark Association (INTA), Asociación Interamericana de Propiedad Industrial (ASIPI), Associação Brasileira da Propriedade Intelectual (ABPI), and the Chamber of Industrial Property Agents of the Republic of Argentina(CAPIRA).
VERA ABOGADOS ASOCIADOS S.A. offers professional services to prestigious Colombian and foreign companies in the following juridical areas: Industrial property, Trademarks, Patents, Copyrights, New Technologies, Disloyal Competition, Commercial Practices, Sanitary Rights, Community Right, Administrative law, Tax Law, Corporate Right and Foreign Investment and Business Rights.
The Firm offers of equal way a service of integral consultancy in Foreign Commerce, Business administration, Finance and Accountancy. The team is made up of specialized lawyers in each of the workspaces and expert multilingual professionals (Spanish, English and French) that respond with efficiency and competitiveness to the needs and demands of our customers around the world.