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Vera Abogados successfully defends Alfagres

By Vera Abogados - 01/09/2020

The Superintendency of Industry and Commerce (SIC) of Colombia denied the trademark registration of ALFA, requested by a Colombian citizen to name services of class 37 of the Nice International Classification: cleaning of different objects, for example, windows, vehicles, clothing, as well as the laundering and pressing of clothing.

Vera Abogados filed an opposition procedure against the application arguing that the requested trademark could cause mislead and misinterpretation with the already registered and “highly recognized” trademark Alfagres, an international company which manufactures innovative floor and wall tile solutions for residential and commercial application.

“The similarity with ALFA creates confusion in the market for construction-related products and services, as both trademarks distinguish restoration, cleaning, construction and remodeling services, which are directly related," argued Vera Abogados.

The Superintendency found that both trademarks were identical in terms of spelling, which could therefore cause confusion among consumers. 

By Vera Abogados - 01/09/2020
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Vera Abogados Asociados

VERA ABOGADOS ASOCIADOS S.A.-, is a Colombian law firm with specialized lawyers, Founded more than 40 years ago, by Jorge E. Vera Vargas, Doctor in Law and Political Sciences of the La Gran Colombia University in Bogota D.C., Colombia. At present, with principal offices in the city of Bogota D.C., and offices in the cities of Cali, Medellin, Barranquilla, at national level, and at an international level in Ecuador and Panama.

The Firm is today a reference in the Andean Community, and it makes part of important international affiliations such as PRAGMA, EEIG. International Network of Law Firm, The International Trademark Association (INTA), Asociación Interamericana de Propiedad Industrial (ASIPI), Associação Brasileira da Propriedade Intelectual (ABPI), and the Chamber of Industrial Property Agents of the Republic of Argentina(CAPIRA).
VERA ABOGADOS ASOCIADOS S.A. offers professional services to prestigious Colombian and foreign companies in the following juridical areas: Industrial property, Trademarks, Patents, Copyrights, New Technologies, Disloyal Competition, Commercial Practices, Sanitary Rights, Community Right, Administrative law, Tax Law, Corporate Right and Foreign Investment and Business Rights.
The Firm offers of equal way a service of integral consultancy in Foreign Commerce, Business administration, Finance and Accountancy. The team is made up of specialized lawyers in each of the workspaces and expert multilingual professionals (Spanish, English and French) that respond with efficiency and competitiveness to the needs and demands of our customers around the world.