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El Salvador, promoted and awarded in Madrid

By Portal & Asociados - 07/02/2018
El Salvador, promoted and awarded in Madrid

El Salvador promoted its new Country Brand during the 38th edition of the International Tourism Fair (FITUR), considered the global meeting point for tourism professionals and which takes place every year in Madrid, Spain.

In coordination with the Embassy of El Salvador in Spain and the Chamber of Commerce, Industry and Services of Madrid, the Country Brand El Salvador "Grande como su gente" ("Great As Its People") was aimed to attract entrepreneurs and investors through the identity, culture, traditions and gastronomy of the country.

The Country Brand was therefore presented with the strategic concept "An Enchanting Town", a stand that staged Suchitoto, a Northern Salvadoran municipality that has seen continuous human habitation long before Spanish colonization and highlights the pride of being Salvadoran through its cultural beauty.

The stand of El Salvador was selected for the first time as the best one of FITUR 2018 in the "countries" category, wining over other 165 nations. Among the outstanding elements mentioned by FITUR were the professionalism, communication, originality and innovation of the stand and its employees.

By Portal & Asociados - 07/02/2018
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Portal & Asociados

For over thirty years, PORTAL & ASOCIADOS has been recognized as a Salvadoran law firm synonymous of high quality, integrity and value by leading domestic and multinational corporations and law firms seeking to invest or expand operations in El Salvador and Central America. We provide intellectual property services with a high level of professionalism no matter the size or nature of the operations of our clients.

The firm provides Intellectual Property services to businesses of all sizes, across all industry segments. Our multidisciplinary approach and multilingual staff appeal to inside and outside counsel who need a cooperative, responsive and cost conscious legal team on the ground to represent their clients’ interest in the Salvadoran and Central American region. Portal & Asociados also stands at the forefront of CAFTA related opportunities assisting manufacturers and companies to take full advantage of CAFTA market opening provisions by helping clients navigate the important reforms of domestic legal and business environments.

Because it is so time consuming and therefore expensive to establish and maintain relationships with five different law firms located and operating within a small geographical region, the firm´s Central American services consolidates clients’ efforts and offers one point of contact for all legal needs in Guatemala, Honduras, El Salvador, Costa Rica and Nicaragua and that is why we are your CENTRAL AMERICAN HUB FOR INTELLECTUAL PROPERTY SERVICES.