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El Salvador Country Brand wins a Gold Questar Award

By Portal & Asociados - 12/06/2019
El Salvador Country Brand wins a Gold Questar Award

El Salvador has won a Gold Questar Award in the Country Brand category for an audiovisual campaign organized by the country's Export and Investment Promotion Agency (PROESA, by its Spanish cronym in Spanish) and communication company ATREVIA.

Named “Where Great Opportunities Are Born”, the campaign “emerges with the intention of attracting investment with an export aim in five key sectors”, according to a press release from ATREVIA. Those sectors are tourism, agro-industrial, chemical, plastic, pharmaceutical and cosmetics, all focused in three international markets: Canada, the United States and South Korea. The campaign achieved more than 46 million digital impressions, exceeding the goal by 106%, and it reached the eyes of more than 34 million people among the three main targeted countries.

Organized by MerComm, Inc. an independent awards organization, the Questar awards have honoured for over 25 years the best work in commercials, DVD’s, PSA’s, TV content, in-house videos, VNR’s and web-links.  

By Portal & Asociados - 12/06/2019
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Portal & Asociados

For over thirty years, PORTAL & ASOCIADOS has been recognized as a Salvadoran law firm synonymous of high quality, integrity and value by leading domestic and multinational corporations and law firms seeking to invest or expand operations in El Salvador and Central America. We provide intellectual property services with a high level of professionalism no matter the size or nature of the operations of our clients.

The firm provides Intellectual Property services to businesses of all sizes, across all industry segments. Our multidisciplinary approach and multilingual staff appeal to inside and outside counsel who need a cooperative, responsive and cost conscious legal team on the ground to represent their clients’ interest in the Salvadoran and Central American region. Portal & Asociados also stands at the forefront of CAFTA related opportunities assisting manufacturers and companies to take full advantage of CAFTA market opening provisions by helping clients navigate the important reforms of domestic legal and business environments.

Because it is so time consuming and therefore expensive to establish and maintain relationships with five different law firms located and operating within a small geographical region, the firm´s Central American services consolidates clients’ efforts and offers one point of contact for all legal needs in Guatemala, Honduras, El Salvador, Costa Rica and Nicaragua and that is why we are your CENTRAL AMERICAN HUB FOR INTELLECTUAL PROPERTY SERVICES.