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El Salvador's National Artist, the foundation for a country rebranding

By Eproint - 01/12/2020
El Salvador's National Artist, the foundation for a country rebranding

The Ministry of Tourism of El Salvador launched a new promotional strategy for the country through a brand inspired by the works of Fernando Llort, often dubbed as El Salvador's National Artist.

The newly designed brand is intended to promote tourist destinations alongside the Surf City branding concept, in an effort to boost tourism and showcase everything the country has to offer, such as colorful towns, beaches, archaeological sites, and handicrafts.

The design was created through an agreement with Arbol de Dios, an institution founded in 1981 by Llort which main purpose is to project the art from El Salvador with professionalism and high quality standards.

Morena Valdez, Minister of Tourism, launched the brand on October 7, 2020, at at the El Salvador’s International Airport, San Óscar Arnulfo Romero y Galdámez. 

By Eproint - 01/12/2020
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Whether your company is big or small, at Eproint you are our priority and we can take care of everything regarding legal processes to create and protect your brands, and provide you with an Intellectual Property strategy to achieve your goals.

In El Salvador, Practice Head Edy Guadalupe Portal is a partner at Eproint and has more than 25 years of experience in Intellectual Property. Since 1995, she has been recognized as the Salvadoran voice of Intellectual Property protection for always informing the IP community about changes to IP law and international treaties.

During her career, Mrs. Portal has helped numerous international law firms and in-house counsel with all facets of their IP matters in El Salvador and Central America. Her extensive practice includes work in trademarks, patents, industrial designs, utility models, copyrights, unfair competition, foreign investment, regulatory law/health registrations, licensing, franchising, appellations of origin, geographical indications, IP litigation, fashion law, new technologies, data privacy, cybersecurity, domain names, entertainment law, advertisement law, trade secrets, valuation of intangibles, and IP due diligence. She is also recognized for the great anti-piracy and anti-counterfeiting results she has delivered for her clients. She also helps coordinate Latin America Intellectual Property Protection for the firm.