Your Gate to Latin American IP

Digital technology for food security and commerce

By MAYORA IP - 06/07/2020

In Guatemala, the World Bank DIGITAGRO pilot is developing digital tools to support the country’s farmers. Originally envisioned to improve access to the national School Feeding Program for smallholder “agri-preneurs”, these technologies now have the potential to be scaled up as part of the COVID-19 support the Agriculture and Food Global Practice of the World Bank is designing for Guatemala’s agriculture sector. 

Export-oriented agriculture generates about 45% of Guatemala’s agricultural revenue. It’s a key driver in preserving jobs: although ports remain open, limitations on the movement of people and goods within the country are putting pressure on the agro-export system, especially for small producers. At the same time, the almost complete shutdown of the hospitality industry means cancelled contracts for farmers, leaving them with surplus produce of specialized harvests and livestock, much of which is uncommon or too costly for local consumption. It’s of utmost importance that agricultural value chains remain functioning and resilient, so that food keeps flowing from production to consumers.

The World Bank pilot is investing in digital technology that can promote food security, ensure food safety, and safeguard farmers’ livelihoods.

Beyond the emergency phase, many of the effects of the pandemic are likely to be long-lasting, including growing reliance on mechanisms that can operate remotely. In Guatemala as in many other countries around the world, investing in digital development, increasing mobile penetration, and promoting digital literacy will have high payoffs – not just to face the emergency today, but also to build back better tomorrow.

By MAYORA IP - 06/07/2020
Subscribe to the Newsletter

MAYORA IP

MAYORA IP, S.A., a sister firm of Mayora & Mayora, with an established practice for more than 50 years, takes pride in its unfailing commitment to excellence and for strategically managing, protecting, and enforcing intangible assets.

Driven by the legacy and memory of its founding partner, Eduardo Mayora Dawe, MAYORA IP advises its clients to acquire, manage, and protect their intellectual property.

Its team of lawyers and paralegals work in the areas of patents, trademarks, trade dress, domain names and copyrights, and regularly counsels on procurement, prosecution,enforcement, licensing, and litigation.

MAYORA IP is proud to share that after three years of providing services in Honduras and having just completed two years of services in El Salvador, the legacy of its founding partner, Eduardo Mayora Dawe, does not cease to grow.