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Honduras hosts regional meeting on Country Brands

By Bufete Mejía & Asociados - 27/11/2019
Honduras hosts regional meeting on Country Brands

María Andrea Matamoros Castillo, Minister of Communications and President of the Honduras Country Brand Strategy, inaugurated on November 18, 2019, the 7th International Country Brands Forum, which brought together in Tegucigalpa the top Country Brand executives from Latin America.

“I thank the speakers at this meeting who have agreed to share with us their experience and knowledge about the promotional experiences of their countries and will encourage discussions that will take place in the future”, Matamoros Castillo said during the opening ceremony.

The conference was attended by representatives of Mexico, Guatemala, Costa Rica, Cuba, Panama, Colombia, Ecuador, Argentina, Uruguay, Peru and Honduras, leading international private exhibitors, businessmen and students, among others.
To date, more than 200 companies have believed in Marca Honduras and have joined as allies of this strategy that has gradually managed to penetrate the hearts of Hondurans.

Since the creation of its Country Brand in May 2015, more than 200 companies have joined the Honduran Country Brand Somos para ti (We are for you). “We have dedicated ourselves to make each Honduran feel part and empower the brand as their own so that each of the Hondurans becomes an ambassador of our country”, Matamoros Castillo added.  

By Bufete Mejía & Asociados - 27/11/2019
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