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Bodega Aurrerá is declared a famous mark

Bodega Aurrerá is declared a famous mark

By Becerril, Coca & Becerril, S.C. - 15/10/2018

The discount-stores chain obtained the declaration from the Mexican Intellectual Property Institute. Read more

AB InBev and Heineken fight for trademarks in Mexico

AB InBev and Heineken fight for trademarks in Mexico

By Becerril, Coca & Becerril, S.C. - 24/09/2018

The Belgian brewery argues that its Dutch rival infringes its trademark Michelob Ultra by producing, commercializing and distributing the beer Amstel Ultra.  Read more

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Becerril, Coca & Becerril, S.C.

We were established in 1969 as a family business that offered advisory services in patent matter to companies from the transformation industry sector. Today, getting closer to our 50th year of foundation, in BC&B, we transform and evolve. BC&B has taken the step to change from a boutique firm specialized in Intellectual Property to a firm that offers a wide range of solutions that guarantee integral counseling in protection, in legal matters and innovation momentum.

We offer renewed integral IP and Legal solutions and the BC&B Technology Transference Office. BC&B adds to its IP competencies an expert group in litigation, which covers civil, commercial and family law, commercial arbitration and a wide variety of legal services. BC&B also adds an expert group that provides and creates business solutions focused on strategic and commercial transformation and systematic innovation of retail businesses through Nivel 72®, a BC&B Group company.

Through all these actions, BC&B evolves and will continue evolving the service offer that guarantees our clients the satisfaction of the imminent needs which rise in this era of constant change and transformation.