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Promoting companies to work with their Intellectual Property

By Becerril, Coca & Becerril, S.C. - 07/02/2018
Promoting companies to work with their Intellectual Property

GS1 Mexico, a not-for-profit organization that develops and maintains global standards for business communication, and the Mexican Institute of Industrial Property (IMPI), signed a collaboration agreement that will promote Intellectual Property activities throughout the country and the implementation of electronic commerce programs and projects.

"After human capital, the most important asset of a company is its brand and its Intellectual Property. Through this agreement, IMPI and GS1 Mexico strengthen their task of consolidating among companies a culture of protection of intangible assets, such as trademarks, patents and copyrights", stated Miguel Ángel Margáin González, General Director of IMPI.

Mario de Agüero Servín, General Director of GS1 Mexico, added that the Mexican consumer "currently buys brands". Therefore, companies need to work in trademark registration and products as a whole, instead of only complying with commercial requirements, regulations and packaging specifications.

By Becerril, Coca & Becerril, S.C. - 07/02/2018
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Becerril, Coca & Becerril, S.C.

We are an international law firm specially focused in all areas of Intellectual Property and Technology Transfer.

We have experienced a continuous growth since our foundation in 1969 and we are now ranked as one of the largest and most reliable specialized IP firms in Mexico.

Filing, prosecution, IP litigation, and IP licensing are our everyday duties in which we dedicate every one of our efforts to protect our clients’ rights.

As strategic partners of our clients in Mexico, we converge the experience and knowledge of our human capital to counsel our clients with their IP business, guarding and enforcing their interests in the most effective and assertive manner.