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Promoting companies to work with their Intellectual Property

By Becerril, Coca & Becerril, S.C. - 07/02/2018
Promoting companies to work with their Intellectual Property

GS1 Mexico, a not-for-profit organization that develops and maintains global standards for business communication, and the Mexican Institute of Industrial Property (IMPI), signed a collaboration agreement that will promote Intellectual Property activities throughout the country and the implementation of electronic commerce programs and projects.

"After human capital, the most important asset of a company is its brand and its Intellectual Property. Through this agreement, IMPI and GS1 Mexico strengthen their task of consolidating among companies a culture of protection of intangible assets, such as trademarks, patents and copyrights", stated Miguel Ángel Margáin González, General Director of IMPI.

Mario de Agüero Servín, General Director of GS1 Mexico, added that the Mexican consumer "currently buys brands". Therefore, companies need to work in trademark registration and products as a whole, instead of only complying with commercial requirements, regulations and packaging specifications.

By Becerril, Coca & Becerril, S.C. - 07/02/2018
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Becerril, Coca & Becerril, S.C.

We were established in 1969 as a family business that offered advisory services in patent matter to companies from the transformation industry sector. Today, getting closer to our 50th year of foundation, in BC&B, we transform and evolve. BC&B has taken the step to change from a boutique firm specialized in Intellectual Property to a firm that offers a wide range of solutions that guarantee integral counseling in protection, in legal matters and innovation momentum.

We offer renewed integral IP and Legal solutions and the BC&B Technology Transference Office. BC&B adds to its IP competencies an expert group in litigation, which covers civil, commercial and family law, commercial arbitration and a wide variety of legal services. BC&B also adds an expert group that provides and creates business solutions focused on strategic and commercial transformation and systematic innovation of retail businesses through Nivel 72®, a BC&B Group company.

Through all these actions, BC&B evolves and will continue evolving the service offer that guarantees our clients the satisfaction of the imminent needs which rise in this era of constant change and transformation.