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Tequila, in good shape towards NAFTA renegotiation

By Becerril, Coca & Becerril, S.C. - 09/08/2017
Tequila, in good shape towards NAFTA renegotiation

Mexico’s Tequila Regulatory Council (CRT, for its Spanish acronym), relies on the strong position of tequila in the renegotiation of the North American Free Trade Agreement (NAFTA) with the United States.

In 1994 NAFTA created a trilateral trade bloc in North America between Mexico, Canada and the US, but this year the Donald Trump administration provided a list of changes that it would like to see on the agreement. United States wants a new version of the NAFTA as its top priority is to shrink its trade deficit with Mexico and Canada.

The director of the CRT, Ramón González Figueroa, said that tequila is one of the better prepared products to face the new scenario of the agreement and avoid Andy type of new barriers that may reduce its exports in Canada and the US. The CRT, an organization comprising all actors and production staff associated with the tequila production, relies on the recently won right to register Tequila as a certification mark in the US, Annex 313 of NAFTA, and a memorandum of understanding between Mexico, Canada and the US regarding the beverage.

Annex 313, related to distinctive products of the three countries, states that Canada and the US shall recognize tequila and mezcal as distinctive products of Mexico. Accordingly, they shall not permit the sale of any product as tequila or mezcal, unless it has been manufactured in Mexico in accordance with the laws and regulations of Mexico. 

By Becerril, Coca & Becerril, S.C. - 09/08/2017
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Becerril, Coca & Becerril, S.C.

We are an international law firm specially focused in all areas of Intellectual Property and Technology Transfer.

We have experienced a continuous growth since our foundation in 1969 and we are now ranked as one of the largest and most reliable specialized IP firms in Mexico.

Filing, prosecution, IP litigation, and IP licensing are our everyday duties in which we dedicate every one of our efforts to protect our clients’ rights.

As strategic partners of our clients in Mexico, we converge the experience and knowledge of our human capital to counsel our clients with their IP business, guarding and enforcing their interests in the most effective and assertive manner.