Your Gate to Latin American IP

DHL Express to help women-led e-commerce businesses in Central America drive international sales

By Guy José Bendaña-Guerrero & Asociados - 14/09/2020

DHL Express, the world's leading express service provider, announced a new partnership to help Central American e-commerce businesses deliver eco-friendly handicrafts to global customers through international shipping.

The international logistics company will offer its expertise to support the 200 e-commerce businesses currently enrolled in an International Trade Centre’s project, providing logistics training support and preferential shipping rates on international orders.
'We're proud of this partnership because it has been our goal to help small and medium business owners expand and deliver their products to the world,' said Joakim Thrane, CEO for DHL Express Central and South America. 'We hope that this program helps enhance the export competitiveness of Central American Women Business Enterprises (WBEs) with the guidance, logistics services and special rates that we as a global logistics company can provide to help them sell their products online to other markets like EU and the USA'.

The ITC project is funded by the European Union (EU) and implemented by ITC in collaboration with the Secretariat for Central American Economic Integration (SIECA) and national implementing partners in Nicaragua, Costa Rica, El Salvador, Guatemala, Honduras and Panama.

Project beneficiaries in Central America typically find themselves uncompetitive in international markets, unable to provide reliable shipping at affordable rates. The partnership with DHL Express will open the potential to compete in online marketplaces and develop an international clientele.

By Guy José Bendaña-Guerrero & Asociados - 14/09/2020
Subscribe to the Newsletter

Guy José Bendaña-Guerrero & Asociados

The Law Firm, specialized in the field of Intellectual Property, formerly known as Henry Caldera & Henry Caldera-Pallais, was founded in 1907 by Mr. Henry Caldera, as part of a three-way operation consisting also of the import and retail of goods. With time, these three operations became separate enterprises. That same year, and through the efforts of Mr. Caldera, Nicaragua had its first Trademark Law.

In the late 1930’s, Mr. Caldera’s older son, Henry Caldera-Pallais, after obtaining a Law degree in Nicaragua, furthered his studies in the University of Michigan, where he graduated to become a U.S. Registered Patent Agent. During his stay in the United States, he gained experience working with the New York firm of Lagner, Parry, Card and Largner. In the late 1940’s, Mr. Caldera-Pallais returned to Nicaragua to take charge of the Law Firm, which became known as Henry Caldera & Henry Caldera-Pallais.