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Nicaragua works to reposition its country image

By Guy José Bendaña-Guerrero & Asociados - 24/02/2020
Nicaragua works to reposition its country image

The Nicaraguan Tourism Institute (INTUR) will focus on repositioning Nicaragua’s image as a main tourist destination in order to increase the flow of visitors. The INTUR listed its priorities in a press statement released last week: strengthening the industry’s actors, constant improvement of the quality of tourism services, product planning, development of sustainable tourism and the consolidation of public private initiatives.

With this purpose, during 2020 the INTUR will attend international fairs, present private events for U.S. and Europe media and tourism agencies, launch tourism advertisement campaigns, hold tourist events and contests with prizes for local and foreign tourists, support faith and religious activities, help increase the flow of international cruises, prepare monthly tourist billboards and organize forums, workshops and congresses.

“Also, for the second consecutive year, the Nicaraguan Tourism International Fair, Nicatur 2020, will be developed as a showcase to exhibit the natural wealth, cultural heritage, multiethnicity, hospitality and human warmth of the Nicaraguan population,” the INTUR said in a press release.

From September 4 to 6, 2020, Nicatur 2020 will be the main national tourism marketplace and one of the most important events in Central American, attended by international operators and wholesalers from North America, Latin America, the Caribbean, Europe and Asia. 

By Guy José Bendaña-Guerrero & Asociados - 24/02/2020
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Guy José Bendaña-Guerrero & Asociados

The Law Firm, specialized in the field of Intellectual Property, formerly known as Henry Caldera & Henry Caldera-Pallais, was founded in 1907 by Mr. Henry Caldera, as part of a three-way operation consisting also of the import and retail of goods. With time, these three operations became separate enterprises. That same year, and through the efforts of Mr. Caldera, Nicaragua had its first Trademark Law.

In the late 1930’s, Mr. Caldera’s older son, Henry Caldera-Pallais, after obtaining a Law degree in Nicaragua, furthered his studies in the University of Michigan, where he graduated to become a U.S. Registered Patent Agent. During his stay in the United States, he gained experience working with the New York firm of Lagner, Parry, Card and Largner. In the late 1940’s, Mr. Caldera-Pallais returned to Nicaragua to take charge of the Law Firm, which became known as Henry Caldera & Henry Caldera-Pallais.