Your Gate to Latin American IP

Nicaragua's premium rum evokes in Europe its adventurous history

By Guy José Bendaña-Guerrero & Asociados - 28/03/2019
Nicaragua's premium rum evokes in Europe its adventurous history

With more than 140 international awards and recognitions, Flor de Caña is one of the most renowned rums in the world, part of a Nicaraguan family tradition that currently goes through its fifth generation.

The company was founded in 1890 by Alfredo Francisco Pellas Canessa, a young adventurer from Genoa, Italy, who traveled to Nicaragua and settled a distillery at the base of the San Cristóbal volcano, the tallest and most active volcano in the country, to establish a production process that today still continues under the supervision of the same family. “The fertility of its surrounding lands, the enriched water and the hot volcanic climate proved to be instrumental in forging the rum’s unique and distinguished character”, the company’s web site remembers today about the San Cristóbal volcano.

To showcase such tradition in Europe, one of its most important markets, Flor de Caña has opened a marketing exhibition at the Madrid International Airport with a disruptive and elegant visual display inspired by the San Cristóbal volcano: a 24x10 feet LED screen with slow motion scenes of lava and explosions. The exhibition looks to strengthen the rum’s prestige worldwide, supported by some of the industry’s top awards like Best Rum Producer of the Year by the International Wine and Spirit Competition, Best Rum of the Year 
 by the International Rum Conference in Madrid and Best New Rum of the Year by the Caribbean Journal.

Flor de Caña has also the Fair Trade Certification, one of the most prestigious and rigorous in the world related to excellence in labor conditions, economic opportunity for workers, community development and environmental sustainability.

By Guy José Bendaña-Guerrero & Asociados - 28/03/2019
Subscribe to the Newsletter

Guy José Bendaña-Guerrero & Asociados

The Law Firm, specialized in the field of Intellectual Property, formerly known as Henry Caldera & Henry Caldera-Pallais, was founded in 1907 by Mr. Henry Caldera, as part of a three-way operation consisting also of the import and retail of goods. With time, these three operations became separate enterprises. That same year, and through the efforts of Mr. Caldera, Nicaragua had its first Trademark Law.

In the late 1930’s, Mr. Caldera’s older son, Henry Caldera-Pallais, after obtaining a Law degree in Nicaragua, furthered his studies in the University of Michigan, where he graduated to become a U.S. Registered Patent Agent. During his stay in the United States, he gained experience working with the New York firm of Lagner, Parry, Card and Largner. In the late 1940’s, Mr. Caldera-Pallais returned to Nicaragua to take charge of the Law Firm, which became known as Henry Caldera & Henry Caldera-Pallais.