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FUCT, an immoral or scandalous trademark?

By Ferraiuoli LLC - 15/05/2019
FUCT, an immoral or scandalous trademark?

FUCT is a clothing brand founded in Los Angeles in 1990 by American artist and designer Erik Brunetti, who since its foundation has stated that the name (pronounced “fucked”) serves as an acronym for “Friends You Can’t Trust”. Such explanation is part of Mr. Brunetti’s legal arguments to register FUCT as a federal trademark.

In 2011 the United Sates Patent and Trademark Office (USPTO) rejected Mr. Brunetti’s application to register FUCT as part of its federal trademark legislation barred the registration of marks that consist of or comprise immoral or scandalous matters.

The ruling will now be reviewed by the Supreme Court to decide whether a trademark can be rejected if considered immoral or scandalous. In 2017, in a case involving Asian American rock group The Slants, the Supreme Court ruled that federal trademark legislation regarding marks considered “disparaging” violated the First Amendment. 

By Ferraiuoli LLC - 15/05/2019
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Ferraiuoli LLC

Ferraiuoli LLC (FLLC) was founded in 2003 by the late Blas Ferraiuoli-Martínez, Eugenio Torres-Oyola and María Marchand-Sánchez. This group was then joined in 2004 by Fernando J. Rovira-Rullán, thus forming the founding core of FLLC. FLLC has grown exponentially since its founding from a law firm with three attorneys and a support staff of three to its current size of 54 attorneys with a support staff of 38. Also, FLLC has grown from initially being known as an intellectual property and corporate law boutique law firm to a multiservice law firm that handles most matters relevant to a business while continuing to earn praise for its leading intellectual property and corporate practices.

FLLC has been ranked as a leading law firm in Puerto Rico by the professional publication Chambers Latin America in intellectual property, corporate, bankruptcy, labor & employment, real estate, and tax law. Moreover, 17 FLLC partners have been ranked as leaders in their field by the same publication. 4 FLLC partners are ranked as leaders in Intellectual Property, no other firm has more than 2. This recognition in such a short period of time is a tribute to FLLC’s business model.

FLLC prides itself in doing its work faster and more cost-efficiently yet with the same quality as that of its main competitors. The founding name partners are available at all times to attend to client matters. Their work ethic sets the tone for the rest of the firm. FLLC’s founders’ goal has been steady from the outset: become one of the premier multiservice law firms in Puerto Rico.